BMW has officially launched the iX1 Electric SUV in India, priced at ₹66.90 lakh (ex-showroom). As the brand’s most compact and accessible all-electric SUV offering, the iX1 marks a major step in BMW’s growing electric mobility lineup. With its sophisticated styling, advanced technology, and efficient electric powertrain, the iX1 aims to redefine the premium EV experience in the compact luxury segment.
The launch of the iX1 reinforces BMW’s commitment to sustainability while maintaining the performance and driving pleasure that enthusiasts associate with the German automaker.
Bold and Modern Design with BMW DNA
The BMW iX1 features a distinctive and confident design that blends elegance with sportiness. It carries signature BMW elements such as the large kidney grille (with a closed-off design specific to EVs), sharp LED headlights, and aerodynamic styling cues that help reduce drag and enhance efficiency. Blue accents on the grille, bumpers, and side skirts subtly indicate its electric nature, giving it a unique visual identity.
Strong character lines, flared wheel arches, and stylish alloy wheels add to its muscular stance. At the rear, sleek LED tail lamps and a sporty roof spoiler complete the look, making the iX1 a head-turner whether it’s gliding silently through the city or parked at a charging station.
Premium Interior Crafted for Comfort and Connectivity
Step inside the BMW iX1 and you’re welcomed into a high-tech, luxury-focused cabin. The interior showcases the brand’s latest design philosophy, with a curved display layout, premium materials, and a minimalistic approach to buttons and controls.
The highlight of the cabin is the BMW Curved Display, which integrates a 10.25-inch digital instrument cluster and a 10.7-inch touchscreen infotainment system. Powered by BMW’s latest iDrive 8 interface, the system offers seamless connectivity, voice commands, real-time updates, wireless Apple CarPlay and Android Auto, and a host of vehicle management functions.
Ambient lighting, dual-zone climate control, a panoramic sunroof, and high-quality upholstery ensure that passengers enjoy a comfortable and premium driving experience. The SUV also offers generous space for both front and rear passengers, along with a practical boot for everyday utility.
Efficient Electric Powertrain with Impressive Range
The BMW iX1 comes equipped with a dual-motor all-wheel-drive setup, producing 313 hp and 494 Nm of torque. This allows the SUV to accelerate from 0 to 100 km/h in just 5.6 seconds, offering exhilarating performance without any tailpipe emissions.
Powering the iX1 is a 66.4 kWh battery pack, which delivers a WLTP-certified range of up to 440 kilometers on a single charge. This makes the iX1 suitable for both city commutes and longer highway journeys. With support for up to 130 kW DC fast charging, the battery can be charged from 10 to 80 percent in just 29 minutes, while an 11 kW AC charger handles home charging efficiently.
Advanced Safety and Driver Assistance Features
As expected from BMW, the iX1 is equipped with an extensive array of safety features. These include multiple airbags, dynamic stability control, ABS with brake assist, and advanced driver assistance systems. The SUV also features adaptive cruise control, lane departure warning, collision mitigation, and a 360-degree camera for added safety and convenience.
Competitive Positioning in the Premium EV Segment
With a starting price of ₹66.90 lakh, the BMW iX1 competes with other luxury EVs such as the Volvo XC40 Recharge, Kia EV6 GT-Line, and Mercedes-Benz EQA. However, it brings the added appeal of BMW’s refined driving dynamics, advanced technology, and premium build quality, making it a strong contender in the compact electric SUV space.
Final Thoughts
The launch of the BMW iX1 in India represents more than just a new electric vehicle — it’s a statement of intent. Combining sporty performance, everyday usability, and zero-emission driving, the iX1 is perfectly positioned for urban professionals and environmentally conscious luxury buyers.
For those looking to make the switch to electric without compromising on brand prestige or driving pleasure, the BMW iX1 offers an ideal balance of innovation, style, and practicality.
